Apple Watch missing "i"

One thing was missing: the "i" in front of the Watch. Technically, the word "Apple" isn't in either name. It's the Apple logo instead:

The absent alphabet may signify the Watch's positioning for now - as an accessory and companion to the iPhone, which it requires in order to work, rather than a product that exists on its own merits.

"It is a new era," said Ellen Leanse, a brand strategist and former senior Apple executive. "It was a highly confident move that signals, pardon the pun, watch us."

"It would have been trite to call it the iWatch. It would have been looking backwards," she added. "This could pave a new path for a product family" like the Macintosh.

In search of the missing 'i' in Apple's Watch

Goodbye i? What a Missing Letter Means for Apple